Loyalty Programs

This article explains the what all loyalty programs we support.

Written By Ops UrbanPiper (Collaborator)

Updated at May 9th, 2019

UrbanPiper loyalty can majorly be categorized into 3 events:


 Points accumulation

 Redemption - cashback, freebies, discounts etc

 Coupons/promotions


POINTS ACCUMULATION:


  1. Absolute purchase amount - The points accumulation ratio to the purchase amount is constant
    (e.g: 1 point on every Rs.100 purchase).

  2. Differential purchase amount - The points accumulation can vary depending upon the purchase amount.
    (e.g: 1 point on every Rs.100 purchase, 4 points for Rs.200 purchase, 8 points on every Rs.300 purchase etc).

  3. Tier-based - If a customer in,
    Silver slab(Rs.0-Rs.5000), 1 Point for every Rs.100 purchase.
    Gold Slab(Rs.5001-Rs.15000), 2 Points for every Rs.100 purchase.
    Platinum Slab(Rs.15001-Rs.25000), 5 Points for every Rs.100 purchase.

    (e.g: silver, gold, platinum membership based on the amount spent in a year).

  4. Capability to give points on certain SKU items only -
    Beverage Items - 1 point per quantity purchase.
    Snacks Items - 2 points per quantity purchase etc.

  5. Points on Feedback - Giving away the points to a user on Feedback submission.


REDEMPTION:


There can be many criteria based on which rewards can be given to a user:

  1. Rewards based on points (e.g: 20 points = free veg puff, 30 points = 30% discount)
  2. Rewards on the number of visits (e.g: 10th visit = freebie etc).


Different types of redemptions include:

  1. Cashback: the points accumulated by a user can be redeemed as cash back at the PoS (secured OTP mode).

  2. Freebie: these can be redeemed via mobile app, web interfaces. The user walk-in to the restaurant with the "redemption code" at the PoS and claims the freebie.

  3. % discounts: these can be redeemed via mobile app, web interfaces. The user walk-in to the restaurant with the "redemption code" at the PoS and claims the percent discount.

  4. Cash discount: these can be redeemed via mobile app, web interfaces The user walk-in to the restaurant with the "redemption code" at the PoS and claims the cash discount.


COUPONS / PROMOTIONS:


Apart from "purchase amount → reward points → redemption", a merchant can also run campaigns/promotions.

Different ways of doing this are listed below:

  1. Coupons can be created in such a way that a customer can either earn points or cash (wallet) after applying the coupon in the mobile/web/walk-in.

  2. Coupons for ordering: coupons (generic/unique codes) for % discounts/cash discounts on ordering.

  3. Offline coupons: synergic partnership tie-ups and floating generic/unique codes to the customers for ordering/points accumulation/wallet cash.

  4. Coupons on signup - cash discounts/% discounts, etc on ordering/points accumulation/wallet cash.

  5. One--time/multi-usable, customer specific, location specific coupons with min/max limits on redemption amount, etc.

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