Mask ID Registration

Written By Ops UrbanPiper (Collaborator)

Updated at June 26th, 2020

What is the SMS Mask ID?

Mask Id is the 6 letter alphabetic characters which are sent as a header while sending SMS to the customer.



How to get Mask ID registered?


The Brand needs to register themself as a Principle Entity (Enterprise) to comply with the new regulation of TRAI.

There are 3 Steps to be completed.



Step 1: Complete KYC, and Get your Entity ID Registered.


Please follow the User Registration Guides to get this done.
User Registration Guide: Vodafone, Videocon.

Request you to register through the following link as Principle Entity (Enterprise).

Videocon - Click on https://pingconnect.in/entity/register-with (Videocon DLT URL)

Reliance Jio - Click On https://trueconnect.jio.com/#/ (Jio DLT URL)

Vodafone - Click on https://www.vilpower.in/ (Vodafone Idea Ltd DLT URL)

The entity has to pay INR 5,900/- (inclusive of taxes) as registration fees (Non-refundable). One time registration on an operator then on the rest of the operators only KYC will be needed.

The network providers will then verify, approve, and share your Entity ID to your registered mail id.

Note –According to customer feedback so far, Videocon and VILPOWER seems to have an easier registration process.



Step 2: Register Header and Telemarketer ID.


Once you get your Unique Entity ID, add Telemarketer ID and register your headers in the DLT platforms.



Register Header

After the registration is complete, you can start adding your headers (Sender ID) under the Headers tab in the dashboard. View the header registration process.

There are 2 types of Headers to choose from – Promotional & Others.

 Promotional (for campaigns promotional in nature like offers, discounts, etc.) 

Add the preferred 6-digit numeric sender ID in the Find your Header Textbox > Mention the reason for choosing the Header in the description box below > Submit.

Others (for campaigns transactional in nature like updates, notifications, etc.) 

Add your preferred Header Name in the text box > Mention the reason for choosing the Header in the description box below > Submit.

Here are a few docs that will help you with the process of Header Registration.

Videocon: https://kb.smsalert.co.in/knowledgebase/how-to-request-header-sender-id-on-videocon/

Jio: https://www.youtube.com/watch?v=yg-q8qawEJk

Vodafone: https://www.vilpower.in/faq/
Navigate to Principal Entity > Header Registration > What is the procedure for Header Registration.

The network providers will then verify, and approve your Header ID.

Register Telemarketer ID


To select Telemarketer ID or In case if you have done registration with any other Telemarketer on operator platform already, then Enter the below UrbanPiper's partner's(Gupshup and Solutions Infini) Telemarketer IDs.
You have to enter both of our partner's ids: Gupshup and Solutions Infini

Partner 1 - Gupshup Technology

Airtel - GS Digital Technology Private Limited(Telemarketer) - 1002407114627154(Telemarketer ID)
Vodafone - Lotus Transforms Private Limited(Telemarketer) - 1702157390412895696(Telemarketer ID)
Videocon - Lotus Transforms Private Limited(Telemarketer) - 1702157390412895696(Telemarketer ID)
Reliance Jio - Gupshup Technology India Pvt. Ltd.(Telemarketer) – 120210000037(Telemarketer ID)

Partner 2 - Solutioninfini

Solutions Infini(Telemarketer) - 120210000041(Telemarketer ID)



Step 3: Share your Entity ID along with the Proof of Header Mask ID.


Once registered, please share your Entity ID along with the Header Mask ID's screenshot(Videocon, Jio, Vodafone
)  with your Account manager/Support Team at UrbanPiper who will get it registered with SMS Gateway partners(Gupshup and Solutions Infini). 





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